SaaS Metrics Checklist: Monthly Review & Board Meeting Prep
A complete, printable checklist for tracking all 14 key SaaS metrics. Use the monthly review checklist for your regular operational review, and the board meeting prep checklist for investor reporting. Each item links to an in-depth guide with formulas, benchmarks, and improvement strategies.
Monthly Review Checklist
Run through this checklist once a month. Each metric links to its full guide for context on what to track and what the result means.
Revenue & Growth (4 metrics)
MRR — Calculate monthly recurring revenue.
Guide → ARR — Annualize MRR (MRR × 12).
Guide → ARPU — Calculate average revenue per user. Check if rising or falling.
Guide → Expansion MRR — Sum upgrades, seat additions, and add-ons. Compare to churned MRR.
Guide →
Retention & Churn (4 metrics)
Customer Churn Rate — (Customers Lost ÷ Start) × 100. Target: < 5%.
Guide → Revenue Churn Rate — ((Churn + Contraction) ÷ MRR Start) × 100. Target: < 4%.
Guide → GRR — Gross revenue retention excluding expansion. Target: > 85%.
Guide → NRR — Net revenue retention including expansion. Target: > 110%.
Guide →
Unit Economics (4 metrics)
CAC — Total S&M spend ÷ new customers. Track by channel if possible.
Guide → LTV — (ARPU × Gross Margin) ÷ Monthly Churn. Use gross profit, not revenue.
Guide → CAC Payback Period — CAC ÷ (ARPU × Gross Margin). Target: < 12 months.
Guide → LTV:CAC Ratio — LTV ÷ CAC. Target: ≥ 3:1. Check by channel.
Guide →
Health & Efficiency (2 metrics)
Rule of 40 — Revenue growth rate + profit margin. Target: ≥ 40.
Guide → Burn Multiple — Net burn ÷ net new ARR. Target: < 1.0.
Guide →
Board Meeting Prep Checklist
Investors care about fewer metrics but in more depth. Prepare these before every board meeting with trend data and commentary.
MRR/ARR growth trend — Show 6-month and 12-month MoM growth rate trend. Is growth accelerating or decelerating?
NRR with expansion breakdown — Show NRR and the expansion, churn, and contraction components. Explain what drives expansion.
Customer and revenue churn by segment — Break out by SMB, mid-market, and enterprise. Flag any segment with deteriorating churn.
LTV:CAC ratio by channel — Show blended and channel-level ratios. Identify efficient vs wasteful channels.
CAC payback period trend — Is payback improving or worsening? Explain the drivers (CAC change, ARPU change, margin change).
Rule of 40 score with components — Show growth rate and margin separately. Explain the plan to improve the score.
Burn multiple and runway — Show burn multiple trend and months of runway remaining. Explain path to profitability or next round.
Gross margin trend — Show gross margin and major cost components. Flag any infrastructure cost concerns.
Top 3 priorities for next quarter — Identify the 3 metrics most in need of improvement and the specific actions planned.
Comparison to stage benchmarks — Compare each metric against the benchmark for your funding stage.
Interactive benchmarks →
Monthly Tracking Template
Copy this template into a spreadsheet. Fill in the values each month and track the trend column to see whether each metric is improving or deteriorating.
| Metric |
This Month |
Last Month |
Trend |
Target |
Status |
| MRR | $_______ | $_______ | ↑/↓ | Growth > 5% MoM | ☐ |
| ARR | $_______ | $_______ | ↑/↓ | Growth > 40% YoY | ☐ |
| ARPU | $_______ | $_______ | ↑/↓ | Rising | ☐ |
| Customer Churn | ______% | ______% | ↑/↓ | < 5% | ☐ |
| Revenue Churn | ______% | ______% | ↑/↓ | < 4% | ☐ |
| NRR | ______% | ______% | ↑/↓ | > 110% | ☐ |
| GRR | ______% | ______% | ↑/↓ | > 85% | ☐ |
| CAC | $_______ | $_______ | ↑/↓ | LTV:CAC ≥ 3:1 | ☐ |
| LTV | $_______ | $_______ | ↑/↓ | Rising | ☐ |
| LTV:CAC | ____:1 | ____:1 | ↑/↓ | ≥ 3:1 | ☐ |
| CAC Payback | ____ mo | ____ mo | ↑/↓ | < 12 mo | ☐ |
| Rule of 40 | ______ | ______ | ↑/↓ | ≥ 40 | ☐ |
| Burn Multiple | ______ | ______ | ↑/↓ | < 1.0 | ☐ |
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